Typography has an affect on experiences in general. Type can affect the atmosphere and the mood. This is due to how the type is displayed to the viewer. Typography is seen everywhere, and it is represented by many companies due to the clear message that it gives off. All type should be clear, readable and straightforward. When creating type, experts take many factors into account. Some of these factors include proportions, curves and measurements. All of the products that we eat or drink are represented through typography. It has an impact on our everyday life since it is seen all over the place.
When reading type, the typography used affects how I view the message or word. For example, typography plays a huge role in logo design. It can basically make or break a companies logo. Typography is usually the centerpiece for a logo so it is crucial that the designer picks the perfect font. There are many different styles that designers use for different scenarios to allow the designer to give the message that he wants to give. These styles are created using many different tools but one important one is the grid tool. This tool creates order and organization because it allows you to keep your typography aligned. We see typography everywhere we look. Each type tends to give off a different message. Typography has been adjusted and altered over the years as many different types have been created to fit all different scenarios.
Today, there are endless types of typography that give the designers the ability to choose whatever they want. One of the most popular forms of typography happens to be Helvetica. Helvetica emerged in 1957. It became a “default” font that many designers used. This is due to the popularity of this typeface ever since it was created. This font was created by Eduard Hoffmann. Hoffman was basically trying to make a modernized version of a German San Serif font. It was the most popular typeface used during the Vietnam and Iraq war. This font is so popular because it comes off as more accessible, transparent and accountable. Overall, typography has an enormous effect on how we view all of the experiences that we encounter in our life. Type has evolved tremendously due to the designers ability to create new content and the advancement in technology.
Writing for Visual Media 